Marketing for You

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RECRUITMENT MARKETING

What is the ROI of your current recruitment program? Marketing without measurement?  At Pikle, everything we do is tied to deliverables and accountability.

Social Recruitment is here.  With 60% of applicants having a poor applicant experience and 72% shared information on it “online on an employer review site, on a social media, or directly with a colleague or friend, it’s important to be aware of your online presence.  Social Branding and Advertising can help ensure that the right message and culture is presented.  At Pikle, we monitor metrics relative to project requirements, project expectations and service deliverables. Our Recruitment Branding and Advertising services help support your recruitment needs with multiple plans that can ebb and flow with your hiring needs.

Our Pikle ‘HireBuzz’ community includes:

 

  • Job Requirements
  • Target Applicant
  • Location Target
  • Company Culture
  • Application Process
  • Platform Options
  • Targeted Advertising
  • Employer Branding

SOCIAL MEDIA

The world is digital and social media is part of business today.  It can be time consuming and difficult to embrace, however, it can’t be ignored.

Your customers, prospective employees and competitors look online and to social media to learn more about you. A great social media program takes planning, time and consistency.  Social Media offers a portal to communicate your vision and connect with the right audience and right prospective employees.

It’s important to blend your company news, products/services, culture, job opportunities, as well as, share relevant content and engage with others.

Our approach to your social media includes:

 

  • Defining Your Audience
  • Capturing Your Branding
  • Researching Relevant Content
  • Researching Appropriate Hashtags
  • Developing Content Calendar
  • Creating, Scheduling and Monitoring Timelines
  • Optimizing Each Platform
  • Providing A Blend of Image, .Gif & Video
  • Tracking And Analytics

WEBSITE & CHATBOTS

Beautiful design is in the smallest details.  We help our clients develop engaging job boards, mobile websites, responsive websites and HR chatbots.

HR is tasked with Recruitment, Performance Management, Employee Engagement, Administration, Compensation, and Benefits and typically have skeleton staffs in order to do so. Bots can simplify common communication into user friendly interactions which are not only effective but also a lot more fun. With 80% of businesses use some kind of a communication and collaboration platform on a daily basis, the opportunities for a Chatbot are endless.

At Pikle, we blend our experience in Human Resources, Marketing and Technology to work with you to outline the timeline and requirements to implement your vision.

Our approach to each project includes:

 

  1. Creative Brief
  2. Project Requirement Documentation
  3. Deliverables and Design sign-off
  4. Staging and Development
  5. Implementation
  6. Testing/Review
  7. Launch!
  8. Training & Transition

The way to achieve great results is to listen, to collaborate, to document and to hold accountable. Performance Matters. It’s where we live. It’s where we thrive.

How Does Your Recruitment Marketing Work?

Did you know 80% of internet users are on their smartphones.  Website load times impact visitor experience.  Many applicant tracking systems are not responsive and/or include a cumbersome application process.  With over 2 billion users, Facebook is the number 1 job board in the world.  At Pikle, we help to create Hire Buzz.  We work with your team to develop impactful stories behind your job opportunities to attract and retain the right people for your company.  We work with you to determine the best strategy and build branded, professional visual content targeted to specific applicants pools.  Visit our Hire Buzz page to learn more or Contact us!

What Social Media Platforms Do You Manage?

The internet has over 3 billion users and 2.3 billion are active on social media with an average of 5+ social media accounts.  The world at work is changing and there is more noise than ever suppressing your message.  Our team works with you to create visually engaging content to reach, engage and connect with your target audience and showcasing your brand. We currently work with clients utilizing Facebook, Instagram, Twitter, SnapChat, Google +, YouTube, LinkedIn and are always watching new platforms  to determine new opportunities for our clients.

What Types Of Websites (Career Sites) Do You Develop?

Our team works mainly with WordPress.  Wordpress offers a lot of customizations and extensions to help build out and maximize the functionality of your website/careers page.  Additionally, WordPress offers many integrated software services such as job boards, applications, CRM, project management and other software applications if you do not currently have an applicant tracking system.  While we work with WordPress, we also work with Joomla, Adobe, Foursquare, Wix and Shopify sites.  Our goal is to work with you and within your budget to deliver the best possible solution.

Social Media Doesn't Provide Any Return

With over 2 billion users on Facebook, 500 million on LinkedIn, 400 million on Twitter, 700 million on Instagram; social media has become engrained in daily living. Our Team will work with your organization to develop integrated social media and talent acquisition programs. Our Social Media consulting includes but is not limited to, auditing, building an overall social strategy, creating a baseline content calendar, evaluating posting frequency and platform delivery. Our team will work with you to determine the best sustainable and scalable solution for your organization.  Should you not have the time or internal resources, we can assist with either finding, finding and managing a freelancer or managing the work for you at Pikle.  Our Recruitment Marketing solutions include evaluating current recruitment programs, auditing job descriptions, evaluating current employee population and target applicant audience, social media platform research, developing employment branding and digital recruitment programs.

Our Clients

  • "An amazing team! They provided us with so many options to help design our website to fit our look and created responsive image for our social media outlets to engage with our customers!"

    Jeff P. Bento Cafe
  • "The Pikle team was great to work with. They translated our ideas into a tangible design. Their customer service was quick, friendly and efficient. We are please that they have set up shop in the San Marco Community."

    Cindy Friends of Landon
  • "Great experience working with Heidi, Paul and the staff at Pikle. We love our new design on our website. I would recommend their services to any business looking to improve their online presence. Thanks again Pikle!"

    Charles A. Alford Law Group
  • "Best marketing company have worked with. Strive to understand your business and layout comprehensive plan to achieve short and long term marketing objectives thru social media and website integration. Highly recommend!!!"

    Brett C.
  • "Pikle did a great job with my website and marketing collateral. They provide great service and I never felt like they didn't listen to my wants and needs."

    Michael C.

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